Commercial fitness equipment purchase to be pragmatic

Promulgator: 瑞福特    Send date: 2015-03-20 18:47

As we all know, the most fundamental purpose of business is to be profitable. Fitness industry saddled with the promotion of fitness, enhance the historic mission of national physical fitness at the same time, the goal is for profit, profit and development. But the pursuit of profit is a long-term stability of the pursuit process, rather than a short-term money-making behavior. There are many investors profit-oriented market before, there is no clear understanding of real investment in commercial profit point where the club has invested in a hurry. The idea is that these investors with the least money to build up the prototype of the club, and then crazy emphasize sales, pre pursue rapid return. These investors regardless of the future, only the immediate, do not look at the quality of the equipment purchase, just cheap, for the future management planted a lot of risks. Once selected because of equipment, have a very big impact in at least five years would be the club's equipment operations. External expressive instruments, scientific, failure rate, comfort, durability and other aspects will be sales, operations, customer service, personal training and other aspects of the club have the most direct impact. In fact, not a lot of equipment to buy the club's initial investment in a proportion of the budget, one has the right philosophy, would be able to operate health fitness club in the pre-publicity, packaging, decoration, staff and other inputs money and energy is much larger than the equipment investment.

For commercial fitness equipment selection, now more and more investors are choosing to believe the brand, they are in the club build process to put more efforts are devoted to market development and decor, staff team building, etc., for some small manufacturers of equipment, no matter how much hype they boast of, of how low the price to, given how favorable payment method, people do not consider these investments. This is also a health club in recent years, investors in a mature performance. Investors concerned about the brand in the choice of instrument is the most cost-effective problem, domestic equipment manufacturers in recent years has improved the strength of the pace of development of individual domestic brands is amazing that these outstanding domestic brands and foreign brands shorten the gap between rapidly become a health club selection more concerned investors. These domestic high-end brand products, small manufacturers of quality and service ratio has a very distinct advantage and security; compared to foreign brands, they have a negligible price advantage, quality gaps are not very obvious. So, in recent years, the domestic high-end brand positioning equipment manufacturer of commercial fitness equipment has been more favored club of investors, sales have made considerable progress. The most prominent is the "bearded" brand in the domestic high-end brands, the brand in recent years in the domestic market share has an absolute advantage, the current beard has become the commercial production of the largest commercial fitness equipment manufacturer, According to incomplete statistics, in recent years, bearded market share in the domestic market all the way up, in 2009 New commercial fitness club project, bearded equipment production sections share up to four percent, which is a very amazing figures. Beard made such remarkable achievements, and its development is inseparable from the idea, now bearded been involved in club management and training in the field, while in the major cities set up after-sales offices, its customers and partners provide a more comprehensive service and support, and more investors to look at the big beard who hope to take this aircraft bearded common "high speed train", to seek more room for development, to pursue more ambitious targets.